by David Safier
TUSD is looking at putting together a $300,000 marketing campaign. Though I hate to see money spent on advertising, it makes sense. In the old days when the neighborhood school was pretty much the only option, parents just needed basic information. Now with open enrollment in the District and the possibility of enrolling at charter schools or neighboring districts, Tucson parents need to understand the reasons for choosing TUSD. Let them see what's being offered at schools across the District. Let them know that, despite the continual bad press, teachers are doing their jobs and schools are educating students.
How much the District spends and who it hires to run the campaign (give it to PR experts outside the District who know how to do this kind of thing) is another question. But TUSD definitely needs to sell itself to the public.