Futurist Watts Wacker on Corporate Goodness & Storytelling
Has social media pushed us beyond the information age and into the age of goodness?
With the blurring of the lines between news and entertainment and the blurring of the definition of a "friend", futurist Watts Wacker told attendees of the Public Relations Society of America Western District Conference that we are creating a macro culture that will "replace the information age".
Wacker's presentation was a string of observations about "cultural transformation" in our evolving world.
In the global village that is social media, people and corporations can no longer differentiate themselves by what they do-– for example, sell cars, bake bread, play music– because so many others are performing those same services, and thanks to social media, we all know about them. In the information age, we relied on corporate media and advertising to tell us where to buy a car, what bread is best, and who is the greatest rock band ever. Now we get information from our "friends". According to Wacker, corporations, celebrities, and just plain folks have to differentiate themselves by who they are… as people (since corporations are people, my friend.)