Stop the Beauty Madness: Ad Campaign Challenges ‘Beauty’ Myths & Stereotypes

#StopTheBeautyMadness advertisements challenge beauty myths.
#StopTheBeautyMadness advertisements challenge beauty myths.

I am a real woman, with a real woman’s body– not the body of an 11-year-old boy.

I am a Renaissance nude trapped in a Twiggy world.

I am Everywoman.

For the youngsters out there, Twiggy was the popular 1960s model who launched the anorexic waif look, which has been the scourge of curvy women for decades.

Slowly… very slowly… our society is becoming aware of the dangers of idealizing unrealistic female body traits (like the thigh gap, pictured here) and pushing media-defined “beauty” ideals on young girls. The social media focus on “Photoshop Fails” has helped some realize that the perfect body pictured in the Victoria’s Secret catalog was created by a dweeb with good computer skills– not by Mother Nature.

In a series of shocking but thought-provoking images, Stop the Beauty Madness is a new ad campaign that attacks the “impossible standards” of the ideal woman’s body, as well as attacking stereotypes of what or who women should be.  (See some images after the jump). From #StopThe BeautyMadness

Today, there is more than a choir singing out the truths of true beauty. There is a great groundswell and the numbers are rising daily. We are a new tribe, and we know it is time to take back the streets-OUR streets. We know that begins with lifting our self-esteem, our self-imposed standards of worth, and honoring our deepest truths about what it means to be “enough.”

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