Biden Campaign Launches $15 Million Ad Campaign in Six Battleground States, including Arizona

The Biden Campaign is increasing its media presence in Arizona for the next five weeks.

The former Vice President’s team announced, via a press release that:

“Today, Biden for President announced the launch of a $15 million, five-week TV, digital, radio, and print advertising flight — our first major advertising program of the general election.”

“This campaign is launching on TV and digital in Pennsylvania, Wisconsin, Michigan, North Carolina, Florida, and Arizona, all states that Donald Trump carried in 2016. There will also be a national cable component that includes Fox News.”

“This campaign includes placing both English and Spanish-language content across Florida and in Arizona, a significant move early in the general election that reflects the thoughtfulness and seriousness of the campaign’s outreach to the Latino community. Beginning on Friday, when the nation commemorates Juneteenth, the campaign is also making a six-figure investment in African American print, radio, and targeted digital programming in FL, MI, PA, WI, AZ, NC. We’ll also run a targeted digital program online to amplify our message across all platforms.”

Three major ads, titled “Unite Us,” “My Commitment,” and “Cuentas,” can be watched by clicking on the links below.

 

The ads, narrated by Mr. Biden himself, strongly depict his empathetic demeanor, his sincere wish to inclusively unite the country, rebuild the middle class, and provide an opportunity for everyone to have a better life.

They clearly contrast the persona of the  2020 Democratic Nominee from the current occupant in the White House.

Running these ads in the major battlegrounds and buying spots on Fox News is a smart strategy and a way to appeal to voters who may not know there are other governing possibilities in addition to those promoted by the commentators on Fox Island.

Hopefully, the Biden Campaign will increase their ad buys in Arizona and the other battleground states in the near future, and maybe, if current poll trends continue, invest more in other states like Georgia, Iowa, Montana, Ohio, South Carolina, and Texas.

Please remember:

• Primary Election Day is on August 4, 2020, and General Election Day is on November 3. 2020. Please see the below graphic for all-important voting dates. 

• Please check your voter registration at vote.
• Register/sign up for the Permanent Early Voting List (PEVL) in Arizona or any state that allows early or absentee balloting and mail. Arizona residents can sign up at vote. 
• Arizona residents, mail your General Election ballot by October 28, 2020, for the November 3, 2020 election.
• Check-in with the Secretary of State’s office where you live to verify your mail-in ballot was received, processed, verified, and counted.
• Know the voter ID requirements in your state.
• If you can, support Clean Election Candidates with a small contribution.
• Also, please remember to stay informed on all the candidates and vote for all the offices on the ballot.
• Also, remember to research all the ballot initiatives, sign to get them on the ballot if you support the measure, and vote on them as well.