(Update) Voter ID on trial in Pennsylvania
Posted by AzBlueMeanie:
The AP wraps up the first week of trial. Pennsylvania voter ID law trial wraps up first week:
A professor who specializes in political communication gave low
grades Friday to the 2012 multimedia campaign to educate Pennsylvania
voters about the state’s new voter-identification law as part of a court
trial on its constitutionality.
Diana Mutz, a faculty member at
the University of Pennsylvania and its Annenberg School for
Communication, said the centerpiece of the campaign — TV ads in which
people holding up photo ID cards urged voters to “show it” — seemed
confusing.
“It wasn’t always clear what ‘it’ was,” said Mutz, the
author of several books, who testified as an expert witness on behalf of
plaintiffs who sued the state in an attempt to overturn the
yet-to-be-enforced March 2012 law.
The “show it” slogan, which was
also incorporated in radio and print ads, also provided little guidance
to voters who lacked a Pennsylvania drivers’ license or other
acceptable IDs.
“To say ‘show it’ presumes you have it,” she said.
Her testimony wrapped up the first week of the trial in Commonwealth Court.