A ‘post-racial society’? Backlash to Cheerios ad says otherwise
Posted by AzBlueMeanie:
Over the next few weeks, perhaps as early as Monday, the U.S. Supreme Court will decide the affirmative action case of Fischer v. University of Texas at Austin, (11-345), involving the University of Texas at Austin’s
use of race in undergraduate admissions decisions; and Shelby County v. Holder, (12-96), which involves the question whether Congress’ decision in 2006 to reauthorize Section 5 of
the Voting Rights Act under the pre-existing coverage formula of Section 4(b) of the Voting Rights Act exceeded its authority.
It would be a fairly safe bet that Justices Antonin Scalia and Clarence Thomas will state with certainty, and no sense of irony, that the United States is now a "post-racial society" where racism no longer exists, and public policies to eliminate the vestiges of institutional racism like affirmative action and the Voting Rights Act are no longer needed in a "race-neutral society." One has to wonder what America they live in.
This story over the weekend should cause the Justices to question their "post-racial society" certitude. Backlash greets Cheerios ad with interracial family:
Here we go again, with more proof, if anyone needed it, that the
post-racial American society some hoped the election of an African
American president signified is far from here.
Who would have thought that breakfast cereal would trigger the latest
racial battle line? In this case, a Cheerios ad much like every other
homespun Cheerios ad — with a heart healthy message and loving family –
ran into trouble from some commenters because of the kind of family it
featured. Mom is white, dad is black and their cute little daughter is a
mix of the both of them.
That’s it.