By Michael Bryan
The Republicans are masters of neuro-linguistic programming, mostly because they are much more disciplined in their communication strategy. That stupid "Democrat" versus "Democratic" thing really annoys me, and it works: I see that 'mistake' being made in the press all the time now.
So, the GOP's messaging strategy has been to label the Affordable Care Act as "Obamacare". Well, we can make them pay for that quite easily: just call it ObamaCares.
The neuro-linguist judo is really quite obvious. Just add a letter and you have a marvelously concise and powerful statement of what the Affordable Care Act is all about: Obama cares about Americans' health.
So, call it ObamaCares and spread the message that you like it.
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