by David Safier
Two weeks before the election, Jesse Kelly may have jumped the Scarp shark. You've probably seen the Caution/Crime Scene tape (an appropriate image for his campaign) slapped on Kelly's road signs with his latest slogan. Here's the most recent.
I know I'm not the intended audience, but I'm a student of signs, ads and campaign slogans. Most of what the Kelly campaign puts out does a good job of setting off sympathetic vibrations in my lizard brain, which means it's well crafted for the intended audience. But "LOWER GAS PRICES USING AMERICAN ENERGY"? To me, that has all the music and poetry of a free throw clunking off the front of the rim with 30 seconds left in the game.
I'm sure Kelly's base fist pumps and hoots when they pass that sign. "All RIGHT! You tell 'em, Jesse!" But lots of voters who haven't made up their minds will read that and mutter, "Bullshit." It's such a transparent campaign ploy, so utterly ridiculous, anyone who knows anything about anything will be left scratching their head and thinking, "If Kelly is willing to stretch this far to get my vote, his other claims are probably just as questionable. I'm not sure I can trust the guy." That's either a vote for Barber or a Republican who sits out the election.
I sense former Star reporter, former Paton campaign manager, current RNCC operative Daniel Scarpinato had a hand in the latest Caution Tape messaging. I know he's been working with the campaign, and this has Scarp's fingerprints all over it. Daniel is a decent writer and stylist, but he never knows when to quit. He always overloads his press releases and overreaches with his fact-challenged rhetoric. This slogan compresses his political tone deafness into six short words.
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The only lies are being told by democrat politicians like the bureaucrat Ron Barber who demonizes energy companies but besides his goofy solar and wind schemes has no plan to get American motorists and electric rate payers more energy independence and lower costs
It’s a lie that JK win can lower gas prices, it’s a lie that JK win will result in America having more oil within our borders, it’s a lie that a JK win will Save Social Security and Medicare and it’s a lie that the new super PAC signs now up are touting “Stop Barber/Obama spending spree”.
Will JK win with lies – it’s the only answer he has.
Better than Barber’s energy plan as he would have you fill the gas tank with a gust of wind or a ray of solar.
This guy is so far out in orbit it makes me think NASA still has a space program.