Media villagers like to falsely equate people who are not registered with a political party, whom the media prefers to call “independents,” as being “moderates” and “swing voters.” Nothing is further from the truth, as I have posted the political science research to explain many times over the years. (Yet the media villagers persist).
Anne Kim at the Political Animal Blog has the latest research. The Last Swing Voters in America:
While “Independent” voters now make up the largest share of the electorate, most Independents – as many as 87%, according to the Pew Research Center – “lean” toward one party or another. Moreover, many Independents aren’t centrists – rather, they claim that label because they are further to the right or further to the left than the parties that most closely represent their views.
The true size of the swing electorate is therefore much smaller than the growth in the number of “independent” voters implies. In fact, says a new survey by the research firm Lincoln Park Strategies, just 4% of the American electorate is truly independent – unaffiliated with a political party and ideologically in the middle.
Note: This is down from previous studies that pegged this number around 7%.