Words of wisdom from Frank Luntz

by David Safier

In the post below, I have some results from a gun policy poll taken by Frank Luntz. He finishes his poll results slides with a maxim Republicans have taken to heart but Democrats don't understand:

"It's not what you say; It's what people hear."


Democrats figure, If I have the strongest arguments, I win. We're always trying to come in first place in a debating tournament. Republicans understand, you have to touch people's deepest fears and deepest dreams, and you do that best with a few perfectly chosen words.

Comments are closed.