Cristina Saralegui joins Get Covered America Campaign
Posted by AzBlueMeanie:
Press release from Get Covered America, Cristina Saralegui Joins Get Covered America Campaign As Efforts Ramp Up to Reach Women On Health Care Enrollment:
As families prepare to gather for the holiday season, the Get Covered America campaign is ramping up outreach efforts to English and Spanish-speaking women as the number one messengers for encouraging enrollment in the Health Insurance Marketplace. Today, the campaign released a new Spanish-language PSA featuring veteran Latina journalist and talk-show host Cristina Saralegui as part of their “She Knows/Ella Sabe” campaign, which equips women with the information they need to help their spouses, partners, children and neighbors enroll in new health coverage options.
“One out of four uninsured people who are eligible for coverage through the Health Insurance Marketplace is Latino, and access to affordable health care is critical to hard-working Hispanic families,” said Cristina Saralegui. “I’m thrilled to join the Get Covered America campaign to help spread the word to Latinas across the country, since we all know that a healthy woman means a healthy family and a healthy community.”
On GetCoveredAmerica.org, the campaign is launching new digital tools—including a female avatar named “Nona”—to help women sign up for the new health care options and commit to getting their family and loved ones covered as well.
“Women are often the most trusted voices both at home and in the community, and they play a critical role in making sure their family and friends have the information they need to get covered,” said Anne Filipic, President of Enroll America. “That is why we are so proud that Cristina Saralegui is joining our campaign and encouraging women, especially Latinas, to get the facts about the new health insurance options and spread the word to their loved ones.”
Watch the new Spanish-language PSA HERE (below the fold).