Democratic Convention Viewers Eclipse Republican Audience Size

According to the DNC, Democratic convention viewership eclipsed MAGA convention viewership across broadcast, streaming, and online platforms.

The Democrats’ positive vision generated 108+ million combined views on broadcast and streaming, plus 350+ million views on social media.

The 2024 Democratic National Convention pulled in a massive TV and online audience across all four days as Democrats told the story of the Harris-Walz ticket to the American people.

“While Donald Trump obsesses over his (low) primetime ratings, Democrats built a convention that prioritized reaching people where they are. For the first time in history, we used vertical streaming, digital clippings, and content creators to share our story and expand our reach to households nationwide,” said Matt Hill, Democratic National Convention Senior Communications Director.

“This week, tens of millions of American voters heard the story of how the Harris-Walz ticket is fighting for their families, freedoms, and future — eclipsing the audience that tuned into the RNC to hear the story of Trump’s extreme and unpopular Project 2025 agenda that would take the country backward.”

Broadcast:

On TV, the final night of the DNC pulled in an estimated 26.2 million viewers across 15 networks.

The DNC outrated the RNC on all four nights, with an estimated 87.2 million viewers overall over the week.

Vice President Kamala Harris’ campaign raised $82 million in four days during the Democratic convention, pushing their total fundraising haul to $540 million — more than half a billion dollars — according to Campaign Chair Jen O’Malley Dillon.

Streaming:

Over four days, the Democratic National Convention racked up 21.3 million views across DNC/Harris-Walz online platforms.

Digital Content:

The DNC convention garnered 350 million views—and counting—on partner-created content across its four days.

More than 400 users, including 206 creators and 64 main stage speakers, used a microsite to download and use DNC content on their own platforms.

Throughout the week, creators used more than 3,000 pieces of content, the most downloads and shares compared to any other group.