GOP rebranding an epic failure


Posted by AzBlueMeanie:

Steve Benen nails it in this post today, RNC's rebranding campaign suffers Rasputin-like fate:

New And ImprovedFour months after struggling through another election cycle,
suffering some painful and consequential defeats, the Republican
National Committee unveiled a "rebranding"
blueprint intended to get the party back on track. The elements of the
plan were predictable, but nevertheless sensible: expand the party's
voter base while reconnecting with the American mainstream.

four months after its unveiling, the RNC's "rebranding" campaign hasn't
just died a natural death; it has suffered a Rasputin-like fate, having
been stabbed, poisoned, beaten, shot, and drowned

Consider some of the headlines from the last few weeks: Republicans intend to kill immigration reform; intensify their war against reproductive rights, and vote for the 38th time to repeal all or part of the Affordable Care Act ("Obamacare").

Prominent party officials are dealing with controversies related to racism and rape rhetoric, while the party becomes increasingly invested in the idea that it can thrive by focusing almost exclusively on white voters.

Sweeping efforts intended to block Americans' voting rights are unfolding at a breakneck pace.

Sarah Palin and Liz Cheney are eyeing Senate campaigns, while Rick Perry is eyeing the White House.

Birthers are being honored by Republican lawmakers, Glenn Beck is influencing members of Congress, and Tea Partiers are rallying on Capitol Hill.

the new Republican Party; it looks an awful lot like the old Republican
Party. Rebranding isn't a failure; it's a punch-line to an unfortunate

This is a political party that needs to go the way of the Whigs and the Know Nothing political parties that it replaced in the 1850s. The tensions between the pro-corporation plutocrats, the social conservative Christian theocrats, and the nativist and racist Neo-Confederates and John Birchers are too great and are tearing apart this unnatural coalition of disparate interest groups. It is time they go their separate ways into separate political parties, to stand for what they truly represent and to cease misappropriating the label of the Republican Party to give them an air of legitimacy.

The "Party of Lincoln" is not your father's GOP, it ceased to exist a long time ago. A radical and extreme movement conservatism killed it. RIP.