Hobbs Re-Election Team Releases First English and Spanish Ads of the Campaign

Arizona Governor Katie Hobbs’s re-election team has released the first two ads for the 2026 campaign.

The first one is called “Work” and highlights Governor Hobbs’s working and middle class roots and what she has accomplished in her first term to help Arizonans.

Below is the transcript of the ad:

“HOBBS: My parents didn’t make a lot of money. My sister and I started working and helping out early. 

VO: Governor Katie Hobbs. She worked fast food and drove Uber to get by. Helped families in need as a social worker. 

VO: As governor, she balanced the budget without raising taxes. Expanding school lunches and community college scholarships. Reducing electricity bills and cutting red tape to build more affordable housing.

HOBBS: And I’ll keep working to make Arizona work better for you.”

The second piece, called “No Se Rinde” (Don’t Give Up), runs on similar themes to the English ad but puts more emphasis on being pro-family and helping people earn a better living.

The transcript for that ad, with translations is below.

“VO: Katie Hobbs… es la mamá que manejó para Uber, decidida a sacar adelante a sus hijos.
(Katie Hobbs… she’s the mom who drove for Uber because she was determined to take care of her kids.)

VO: Hobbs… es la trabajadora social que ayudó a cientos de mujeres a reconstruir sus vidas tras la violencia doméstica.
(Hobbs… is the social worker who helped hundreds of women stand on their own after surviving domestic violence.)

VO: Eso explica por qué no se rinde. Hobbs luchó por:
(That explains why she doesn’t back down. Hobbs fought to:)

• Cancelar millones en deudas médicas.
  (Erase millions in medical debt.)
• Reducir el costo de medicamentos.
  (Lower the cost for prescription drugs.)
• Y crear oportunidades para trabajos mejor pagados.
  (And open doors to better-paying jobs.)

VO: Katie Hobbs… porque defender a nuestras familias es lo que hace.
(Katie Hobbs… because defending our families is what she does.)”

Commenting on the two new ads, Hobbs Campaign Communications Director Michael Beyer offered:

“From working fast-food jobs and driving for Uber to helping families in need as a social worker, Katie Hobbs understands what Arizona families are going through because she’s lived it herself. That’s why, as Governor, Katie has focused on lowering costs by expanding school meals, reducing utility bills, and making housing more affordable across the state. While Washington drives up costs and fuels chaos, Katie Hobbs is focused on doing what she’s always done: fighting for Arizona families.”

Justifying the ads in a separate email, Hobbs Campaign Manager Nicole DeMont wrote:

“Governor Katie Hobbs’ re-election campaign is in an exceptionally strong position, but because of the electoral makeup of Arizona, the Hobbs campaign is preparing for another tight race. The campaign is launching its general election paid media program in both English and Spanish, highlighting Hobbs’ working-class background and focus on lowering costs for families. 

This week, the Katie Hobbs campaign launched its first ads of the 2026 election – the earliest ever for an Arizona gubernatorial race – across English and Spanish broadcast and cable television, digital and streaming, and radio to ensure we are reaching Arizonans no matter where they consume content. The Hobbs campaign knows that Arizona races always tighten in the fall, and her re-election campaign is built to do what Hobbs has always done: come out on the winning side of a very close race. 

This robust media campaign is only possible because of Hobbs’ record-breaking grassroots fundraising. She’s earned the support of Arizonans from every county in the state, and 95 percent of her contributions are under $100. With nearly seven times the cash on hand as the next closest opponent, her campaign is able to start communicating with Arizonans early with a positive message before the inevitable Republican attacks begin. 

These first ads highlight Hobbs’ working-class background and financial struggles while raising two kids through the Great Recession. She worked fast food to put herself through school, eventually becoming a social worker, and drove for Uber to buy Christmas presents for her kids. Affordability isn’t just a talking point for Hobbs because she’s lived it. That’s why, as governor, she fought so hard to expand school lunches for kids, create more community college and technical training programs, lower electricity bills, cancel hundreds of millions of dollars in medical debt, lower prescription drug costs, and cut red tape to make housing more affordable.”