Fresh off raking in $7.5 million in 2024 first quarter campaign donations, Arizona House Congressional District Three Representative and Candidate for the United States Senate Ruben Gallego has released a new ad, called “Breathe Easier” that presents himself as the person who will work to make life better for Arizonans.
Representative Gallego is competing in one of the battleground Senate contests of the 2024 elections.
This is the second campaign ad released by the Gallego for Arizona Campaign in recent weeks. The first one, called “Lucky Lima,” dealt with the Representative’s service to the country as a member of the military and the influence of his mother.
The new ad picks up on the theme of the influence of Mr. Gallego’s mother, a single parent who “worked so hard to raise me and my sisters on a secretary’s pay.”
Saying he understands the challenges hardworking Arizonans have to endure every day, the Senate Candidate said it was not the people’s “fault” that they are struggling to keep up with rising costs.
Mr. Gallego then touted his efforts in working for the passage of the Prescription Drug Benefit within the Inflation Reduction Act.
He closed the ad by stating:
“In the Senate, I’ll keep fighting big corporations so hardworking Arizonans can breathe a little easier.”
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Generally agree with this, but felt USMC reference had value for a % of voters in offsetting questions as to whether he was “just another soft liberal Arizonan”. Maybe it explains not mentioning he graduated from Harvard or any work experience other than temp or “working-class” jobs. A quick research seemed to show most of his resume reflects working for political office holders, which would suggest he knows how to do that job effectively. Future ads may want to demonstrate specific understanding of the issues facing voters.
As much as I admire and appreciate Ruben Gallego and his USMC service in Iraq, I don’t think that resonates with voters. Most Americans don’t give a damn about military service, sacrifice and experience beyond a vacuous “Thank you for your service.” They tune out things that don’t immediately and directly affect them. The “Lucky Lima” ad needs to cut back on the Marine experience, get to the point and tell them how Ruben will help them make more money, buy cheaper groceries, afford bigger trucks and attend more ball games.