By Michael Bryan
Kelli Ward has poorly handled John McCain’s death making it appear she thought it was all about her. She will never be elected to anything ever again, is my guess.
First, in response to one of her staffer’s facebook posts she commented this:
Did Ward believe that the McCains, and their staff, had Ward in mind when dealing with the tragic death of their paterfamilias? Likely not. That would be insanity and narcissism of the most pernicious type. She likely meant the media in general by “they”, but it is certainly ambiguous because the antecedent was “Senator McCain released his statement…” and nothing about the media in general.
Reporter Brahm Resnick caught the comment before the campaign (wisely?) deleted it, however, and then Ward made the bad worse by digging in rather than clarifying and apologizing.
She then posted this jeremiad against the lying media:
So, suicide by social media is accomplished by Dr. Ward. Now the headlines are rampant throughout the media about how she made McCain’s death all about her and her campaign. There is a kernel of truth there, even if overstated by the headlines. None of which now matters; there is a meme in the collective mind that Ward made McCain’s death about her and her campaign and it was her own doing, even if not strictly true. This is exactly how not to do campaign messaging during a crisis. Ironically, it was her own paranoia regarding media bias that led to the blunder that will consume her career.
Ward is done as a political force in Arizona because of her maladroitness on social media.