This past week we learned from Paul Manafort’s attorneys that their client shared closely guarded campaign polling data with Russian (and Ukrainian) oligarchs who have close ties to Vladimir Putin. Paul Manafort shared 2016 polling data with Russian associate, according to court filing.
David Measer explains The real value of Paul Manafort’s polling data:
[I]t’s a mistake to treat polling data as mere briefing material; it’s actionable information. Those of us in advertising use it to decide who to target; to position the brands we represent as distinctive from other brands; to develop messaging and ads; and to knock competitors out of their positions in consumers’ minds. We’ve known since 2017 that the Russian disinformation campaign during the 2016 presidential election did the same thing — aiming different posts at people who indicated that they “liked” patriotism or lived in Ferguson, Mo.
Passing on this kind of information gives a partner the ability to reach audiences in a very personalized way. And if that partner is a foreign country intent on influencing voters, exploiting divisions and disrupting elections, the data is priceless. It gives them the tools to get pretty close to the holy grail of marketing: to be in the right place, at the right time, with the right message.
This would be the Russian troll farm run by Russian intelligence agencies whom the Special Counsel has indicted for interference in the 2016 election.